100 Avenue Road

For Ronson Capital Partners with planning input from DP9, Fred Pilbrow led the team at PLP Architecture undertaking a feasibility study to redevelop a 1980s headquarters office building to create a mixed–use residential–led scheme at 100 Avenue Road. This is a project of PLP Architecture.


Construction Cost
£ 54 million

Ronson Capital Partners

Swiss Cottage, London

Gross Floor Area
18 000 m²


Related Projects
21 Davies Street
66 Chiltern St

The existing building is situated in a prominent location adjacent to Swiss Cottage Underground Station and the Grade II listed Swiss Cottage library. The monolithic form of the building severs connections between the commercial heart of Swiss Cottage and cultural and leisure activities arranged around the green to its east.

The proposals retains commercial facilities at ground floor level and offer enhanced access to the Jubilee Line Underground Station. Working with Space Syntax and WSP the proposals included rationalisation of the traffic arrangements at Swiss Cottage which currently contribute to a hostile environment for pedestrians.