Fred Pilbrow has over 30 years' experience designing award winning projects in the UK and abroad. He founded Pilbrow & Partners in 2013 with Tal Ben Amar, Keb Garavito-Bruhn, Sam Yousif and Clare Ralph.

Fred has particular experience working on complex mixed-use projects in sensitive historic environments. Significant projects like the Greenwich Peninsula Riverside Masterplan, the redevelopment of 8 Albert Embankment and the completed renovation of a Grade II listed private residence in Bayswater clearly reflect his interests in these fields. Other key projects include the new Ear Nose Throat and Dental hospital for UCLH in Bloomsbury and the design of The Market Building at Canary Wharf’s new Wood Wharf district.

Prior to founding Pilbrow and Partners, Fred was a Founding Partner at PLP Architecture in 2009 and before this he was a Partner at KPF’s London office. During that time he has been responsible for designing a number of significant London projects including the Heron Tower in the City of London whilst a Partner at KPF and the Francis Crick Institute whilst a Partner at PLP Architecture.

Tal Ben-Amar is a founding partner of Pilbrow & Partners. Tal is the partner in charge of the delivery of Greenwich Peninsula Riverside, a 530unit residential -led masterplan undertaken on behalf of Knight Dragon. The Waterman, completed in 2017, marks the first phase of the scheme, comprising the design, interiors, and delivery of 269 units. He is also leading the delivery of The Kensington on 127 High Street Kensington, a commercial-led mixed use building including a retail arcade improving connectivity to High Street Kensington Underground station, currently on site.

Prior to founding Pilbrow & Partners Tal Ben-Amar was a Senior Associate Partner at PLP Architecture from 2009 to 2013 prior to working at KPF from 2008. Tal has experience across a range of project types and sectors. Architectural proficiencies include programming, statutory/environmental assessment, planning, design, construction detailing and procurement.

Tal received his Bachelor of Arts in Architectural Studies from Bezalel Academy of Arts and Design in Jerusalem, Israel and his Master in Urban Design from the London School of Economics.

Keb Garavito Bruhn is a founding partner of Pilbrow & Partners and has over 20 years’ experience working on residential, civic, commercial, educational, and masterplanning projects in the UK, Canada, Europe and the Middle East.

As Design Partner, Keb is leading the design proposals for various projects including a flagship store on Oxford Street in London and 60 St Thomas Street, offering next generation office accommodation and improved connectivity to London Bridge Station.

Keb is responsible for the design of The Kensington Building, securing planning approval for the reconfiguration of the building, including office accommodation, a new retail arcade and improvement of its surrounding public realm. He was also leading the design proposals for Centre House in White City, offering 527 residential units. The proposals, recently consented, include potential future connections from Wood Lane Underground Station into the development.

Prior to founding Pilbrow & Partners, Keb was an Associate Partner at PLP Architecture from its inception. Prior to PLP, Keb worked at KPF from 1996. Keb has over 15 years’ experience working on residential, commercial, educational, mixed-use and masterplanning projects in the UK, Europe and the Middle East.

Sam Yousif is a Founding Partner at Pilbrow & Partners. Sam has over 15 years’ in the design of mixed-use, residential, educational, hospitality, commercial office, healthcare and religious facilities and masterplanning. His project portfolio spans locations in the Middle East (Iraq, Syriah, UAE), Asia (Singapore), South America (Brazil), the USA, Europe (Italy, France) and the UK.

Sam led the team working on our recently consented mixed-use proposals for The Southernwood Site, located at the heart of the Old Kent Road Opportunity Area. Sam is also Design Partner for 8 Albert Embankment in Lambeth on behalf of U+I, delivering new homes, a new Fire Station, a new Fire Services Museum, a hotel, retail and office space, and he has been responsible leading the team on the consented proposals for Alpha Square. The proposals establish a new public space - Alpha Square - as a centrepiece of this 35 and 65 storey mixed-use development.

Prior to founding Pilbrow & Partners, Sam was an Associate Partner at PLP Architecture from its inception and prior to this worked at KPF from 2008.

Gareth has extensive design, construction and project management experience. At Pilbrow & Partners he has been responsible for the delivery of A House in Bayswater, a Grade II* listed private family house. Gareth has also been leading the design and delivery of Ingram House and 2-3 Robert Street, a residential remodelling of a Grade II* listed building for PPR Estates. He has been the Partner in charge of UCLH Phase 5 Hospital redevelopment, currently under construction, and more recently he has been working on the restoration and refurbishment of a 2700-seat Grade II* listed Cinema in Walthamstow, being converted to provide a mixed-use entertainment and leisure facility.

Previous to Pilbrow & Partners, Gareth was a Design Director and a team leader at a number of leading architectural practices in the UK and abroad. His projects outside of London include two major civic urban developments in Singapore alongside Pritzker Prize winner James Stirling and Michael Wilford, and he worked for Kohn Pedersen Fox (KPF) on a series of high profile commercial buildings in Tel Aviv and Seoul. Whilst at Proctor and Matthews Architects (PMA) he worked on a new office and education building in the historic heart of Hastings and was involved in the design and inception of the largest free form roof structure in the UK for Chester Zoo.

Clare Ralph is a founding partner of Pilbrow & Partners. Clare has worked alongside Fred and the other partners for nearly 20 years. At Pilbrow & Partners, Clare is Fred’s PA and assists the other partners and senior professional team. In addition, she manages the smooth running of the office, and is the first point of contact for clients and other stakeholders.