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81-103 Kings Road


London, UK


Jameel Group

Gross Floor Area m²




81-103 King’s Road is set on the south side of the thoroughfare, some 600m west of Sloane Square.

The King’s Road is one of London’s most iconic shopping destinations. A private Royal route until 1830, it served as the King’s path to hunting grounds at Richmond and Kew.

The proposals deliver BREEAM Outstanding and WELL Platinum workspace on three upper floors served by a central core. The floors are set back from the main shop frontages to preserve neighbouring daylight and sunlight, and the resultant terraced profile enables the introduction of landscaped terraces, mutual benefitting office tenants and neighbouring residents. The terraces create a variety of floorplate sizes and configurations, broadening the range of companies that could be accommodated within the development.

On the ground floor, P & P’s proposals deliver a generous, open and lofty space for an anchor food retailer. Drawing the building line back from the King’s Road frontage allows for the creation of a broad pavement, activated by the proposed ground floor retail units.

To the rear, the building sets back from the south and east behind a sequence of richly landscaped terraces.

The elevation reflects a tripartite hierarchy characteristic of the King’s Road: a robustly defined base; body and attic zones. In elevation, the building provides continuity with neighbouring frontages. In section, the central portion of the built area steps down to meet the scale of neighbouring buildings.

A high-quality elevation of white Roman brick and Portland stone is proposed on the King’s Road frontage. The inflected crescent of the building’s plan form addresses long views from the east and west.

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